Tuesday, December 11, 2007

Learning to tell your story

One of the hardest things to do in our profession is to make the complex understandable. Sure, we perform miracles back in the lab. But, we have to explain those miracles on the stand ... as well as endure the cross-examination to follow.

I have watched and learned from some amazing expert witnesses. The most successful experts are the ones that can break down their work to its simplest elements and put it into terms that the jury and judge can understand. I come from a story telling culture, so I've got a bit of a head start. But what do you do, or where do you turn to find your inner story teller.

I came across a book on this subject recently and I want to recommend it to you. The book, Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact by Annette Simmons, breaks down the art of story telling into an easy to understand and duplicate formula. I looked at this from the standpoint of a forensic analyst and said first ... can I duplicate this? The answer was a resounding YES! 

As I have always said, Forensics is the art of debate
and oration. In the forums of old,
whomever told the best and most convincing story won. 
Our modern courtrooms are no different.
This book is here to help.

"Can I duplicate/repeat this" is the hallmark of our profession. With this guide book, you certainly can. If you are looking to improve your testimony, if you are looking to add some power and impact to your courtroom communications ... this book is most definitely for you.

At less than $15, its less than our daily trips to Starbucks. You can find it on Amazon.com or by clicking here.

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