CCTV images of shoplifters shown on retail chain's website
A discount retail chain is stepping up the battle against store theft by displaying pictures of suspected shoplifters in shop windows and on its website.
Home Bargains has introduced a new hardline approach to in-store theft by launching an online campaign to identify suspected shoplifters, as well as putting posters of the suspects up in stores.
The retail chain, which has 190 stores countrywide, estimates that shop theft costs it an estimated pounds 6 million a year and says it is determined to crack down on the criminals.
It is displaying CCTV images of six suspected shoplifters in Home Bargains stores in June and July on its website.
Tjmorris.co.uk, the company behind Home Bargains, has added a tab entitled 'crime busters', featuring pictures of suspected criminals in its shops along with the date and location of the alleged crime.
The images are also being displayed in the windows of the stores the people are suspected of stealing from.
In addition the retailer is offering a reward of up to £500 to anyone who offers information that leads to the arrest and successful prosecution of a shoplifter.
Home Bargains launched the initiative last month after discussing with police how best to handle the problem and says it is confident that innocent shoppers would not find themselves on the website or on posters.