A reader wanted to know what he was doing wrong. He figured that he had set Bridge up wrong or something. He had heard of all of these cool presets for White Balancing in Adobe Camera Raw, but all he could find in his menu was "As Shot, Auto, and Custom."
Well, the good news is that it's not a problem with ACR or your Bridge Preferences. It's not something magical that happens when you upgrade to CS4 and ACR v5. What is at issue is one of the many reasons to shoot RAW instead of JPEG.
The "big list" of presets are only available to you when processing RAW images. Sure ACR lets you work with JPEG and Tiff images, but you'll get limited preset options on white balancing.
Remember, RAW images are unprocessed. You get to do all the work. JPEGs are processed in the camera. Why not shoot in RAW and save all of the fun for yourself?