Tuesday, January 10, 2012

Kelby talks about Adobe's new upgrade plan

From Scott Kelby's blog back in November: "...it’s my understanding that when the next version of Photoshop and the Creative Suite is released, if you do not already own Photoshop version CS5 or CS5.5 (or the 5 or 5.5 Creative Suite):

(a) You will not be eligible to upgrade to Photoshop CS6 (or the CS6 Creative Suite). Instead the only way to get Photoshop CS6 at that point will be to repurchase the entire product again at its full price (presumably $699 US). If you’re a CS4 Creative Suite User, you’ll have to buy the entire suite all over again to move to CS6.

(b) For Photoshop CS4, or CS3 users, their only real option is to pay to upgrade now to CS5.5 (though you are offering a 20% upgrade discount upgrade until the end of the year), and then to pay again to upgrade when Photoshop CS6 is released, or sign up for your new monthly subscription plan...."

"...Those users who didn’t upgrade to CS5 or 5.5, either couldn’t afford the upgrade, or couldn’t justify the upgrade, or they would already be on CS5 or 5.5. But now you’re kind of holding us hostage—–you’re making us buy something we don’t need now, just so we will still have the option to get something that we may want (CS6) when it is released without buying it all over again from scratch. You’re playing hardball with your customers—either upgrade twice or you’re out. That’s not the Adobe we know.

I have always felt that Adobe was very customer centric, and that their decisions were based on what’s best for their customers, but in this particular instance I can’t see how cutting off CS4 and CS3 users, and making them either pay two upgrades in a row, or pay the full retail price to get CS6, benefits anybody but Adobe ..."

Click here to read more.

Enjoy.

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