Thursday, September 22, 2011

Adobe Elements family

A few days ago, Adobe announced an update to their Elements family of products. They're at version 10 with Elements (Premiere and Photoshop).

During these trying economic times, I'm sure that agencies will be tempted to short-change themselves and buy the Elements versions over their more expensive cousins. I'd hope that cooler heads will prevail and folks will look long term.

Part of validating a tool is to see what others in the industry are doing. Is the tool generally accepted in the field? Do a good amount of your peers use the product? Unfortunately for the Elements family, the answers are no and no. Do you really want to risk your case by using something that wasn't meant for our industry?

Elements is good for folks new to photo and video editing. It's handy links to social networking sites are perfect for your family photos and the kids' softball games. Unfortunately for our budgets, it's not a law enforcement product.


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